Sophia Reis and Jon Joung hit it off when they discovered their mutual love for all things food. After being introduced by mutual friends, they spent time making home-cooked meals and quizzing each other on different types of cuisine, changing their relationship with each other and feeding their love for food.
“Sophia said she only goes out with men who take her out to dinner, so I told her next weekend I was taking her out to eat,” Joung said.
Since then, the couple, both seniors at Temple, have found themselves at different restaurants scattered throughout the city, documenting their experiences on their social media accounts @feefeeandj.
“We spent way too much money on eating out,” Reis said. “It was just the perfect combination of two people who are really passionate about food being put in this city as young adults with complete independence for the first time and could spend their money on anything.”
Sophia often posted food photography to her personal social media accounts on these dinner dates. As her Instagram feed filled with pictures from her and Joung’s culinary excursions, Reis’ friends took note of their tastes and began asking for restaurant recommendations.
After months of frequent fine dining, the pair took time to look back on the photos they’d taken so far. Between thinking the photographs of the food looked appetizing, and wanting a place to keep all their memories, they began a separate social media account solely for their eats.
They created a TikTok account named Philly’s Good Eatz, and their first video, a montage of all the eateries they visited during their freshman year of college, accumulated thousands of views. Despite their first post’s success, they didn’t frequently create content until the beginning of 2023 when they realized the audience they had amassed.
With their newfound audience, they decided to branch out in their content and collaborate with local restaurants. They made their first collaborative content, a happy hour video with La Chinesca, a Mexican-Chinese fusion restaurant in October 2023, when they had around 800 followers. The restaurant opened opportunities for Reis and Juong to do a slew of other collaborations.
“We’ve done some really fun collabs with really cool restaurants in Philly,” Reis said.
The realization that their passion for food had turned into something so much more helped show them what kind of connections had been built from their platform.
“Being mutual with the restaurants we loved going to since our freshman year and to be able to communicate with the owners and support one another and influence people to go to their business is the best feeling,” Reis said.
Their most recent collaboration was on Feb. 20 with Juno, a Mexican restaurant in Spring Garden. The couple created an Instagram reel for the eatery in late 2024, but the restaurant reached out again asking for more pictures and videos.
Reis and Joung bring two different skill sets to the table, leading them to occasionally have trouble sharing the same creative vision for certain content.
“I’m more of the visuals person, taking content, editing and outreach. Jon is really good with analytics and data… he’s also really good with a digital camera.” Reis said.
Once the order was placed at Juno, Reis and Joung jumped into action to capture the atmosphere of the restaurant. As Reis gathered B-roll of Juno’s dimly lit dining room setting and the papel picado that hung from the ceiling, Jon began to stage the drinks and appetizers for the photos.
After arranging everything on the table, Jon took some pictures on their Canon camera, and Sophia took over and started filming videos, directing Jon to dip tacos, pull nachos and cut empanadas. The pair moved with precision, making sure they accurately captured the presentation of the food while keeping their content interesting to watch.
The content doesn’t stop after the first few items: Each time something new was brought out, it was quickly incorporated into the layout. Finally, once everything was documented, the couple sat down to enjoy the rest of their meal.
With many collaborations and connections under their belt, FeefeeandJ is something that is still just for their own enjoyment.
“It’s honestly just for fun and the goal is I’ve always wanted to start a business or an agency like this, so the end goal is to just build a following so that I can promote my business,” Reis said.
